When we talk about choosing a diamond engagement ring, most people ask about carat first. But if your goal is a truly sparkling diamond, the most important “C” is actually Cut.
Cut is what determines:
how much light the diamond reflects back,
what kind of sparkle and scintillation you see,
and whether the diamond looks bright—or rather dull.
In this article I’ll explain what diamond cut is, the differences between cut grades, what to check on a certificate, and how to make a smart choice for an engagement ring.

Quick Summary
Cut = sparkle.
A well-cut diamond can look larger and brighter than a poorly cut stone of the same carat weight.
Keefirivunts recommendation: choose Excellent/Ideal, or at minimum Very Good (depending on budget).
Cut ≠ shape. Shape is round, oval, emerald, etc. Cut tells you how well that stone has been proportioned and finished.
What Is a Diamond’s Cut?
Diamond cut refers to the diamond’s proportions, symmetry, and polish—in other words, how the stone has been fashioned so light moves through it correctly.
A well-cut diamond:
allows light to enter,
reflects it back at the right angles,
and creates maximum brilliance and sparkle.
A poorly cut diamond can leak light “out the sides” or “out the bottom,” and therefore look dull—even if it’s large and has high clarity.
Cut Grades (What You’ll See on a Certificate)
On most grading reports, the cut for round brilliant diamonds is typically graded on a scale like this:
Ideal / Excellent
The highest grade. Maximum brilliance and light return.
In practice: if you want the diamond to “come alive,” this is the safest choice.
Very Good
A very strong option—often nearly the same visual effect as Excellent, but sometimes a bit more budget-friendly.
Good
Already a compromise: the diamond can still be pretty, but sparkle and “fire” may be noticeably more subdued.
Fair / Poor
Keefirivunts does not recommend (and does not offer) diamonds graded Fair or Poor, because that’s where the “why doesn’t it sparkle?” problem often starts.
Why Is Cut So Important for an Engagement Ring?
An engagement ring is jewelry you look at up close—every day. When the cut is strong:
the diamond looks more “expensive,”
sparkle shows up both in daylight and indoor light,
and the stone can even look visually larger.
Simple rule: Cut is what makes a diamond feel like a diamond.
Diamond Anatomy (Simple, So You Can Read a Certificate)
On certificates and in diamond descriptions you’ll often see these terms:
Table – the largest top facet of the diamond
Crown – the upper part from the girdle to the table
Girdle – where the crown and pavilion meet (the diamond’s perimeter)
Pavilion – the lower part from the girdle down to the culet
Culet – the very bottom “point,” ideally not visible to the naked eye
Depth – the diamond’s height (table → culet)
Diameter – diameter from one girdle edge to the other (especially important for round diamonds)
These proportions directly affect whether light:
returns to your eye,
or “leaks away.”
PS: Cut and Shape Are Not the Same Thing
This often causes confusion.
Shape: round, oval, emerald cut, cushion, pear, etc.
Cut quality: how well that shape has been cut and finished
For example: “oval” is a shape, but an oval can be beautifully cut—or poorly cut.
How Does Cut Affect Diamond Price?
A great cut costs more because:
it requires more skill,
often more rough material is sacrificed during cutting,
and top-cut stones are less common.
But this is the place where your money is truly “visible”:
a stone of the same carat can feel luxurious in Excellent cut,
but look “cheap” or dull in a weaker cut.
If you have to choose, it’s better to go:
slightly smaller carat + Excellent cut
than
larger carat + average cut.
How to Make a Confident Choice (A Small Checklist)
If you’re choosing a diamond based on the certificate:
Choose cut: Excellent/Ideal (or Very Good if budget requires)
Also check:
Polish – Very Good / Excellent
Symmetry – Very Good / Excellent
Always ask for a video of the stone or view it in different lighting (if possible)
Summary
A diamond’s cut is one of the most important factors when choosing an engagement ring. Cut determines whether the diamond:
sparkles,
scintillates,
and looks truly luxurious.
If you’d like to order your engagement ring from Keefirivunts, feel free to reach out—we’ll help you find a diamond that fits your budget, style, and values.

