04 / 09

Lab-grown vs natural

A lab-grown diamond is chemically and optically identical to a natural one — same hardness, same fire, distinguishable only by laboratory equipment. The difference is price and value retention: a lab stone of the same size costs a fraction, but its resale value is low and likely to fall; a natural diamond holds value better. We sell both, which lets us say it honestly: neither is the "right" or "wrong" choice — they are different purchases for different purposes. A larger, brighter stone for the same money, or a rarity that lasts generations — that choice is yours.