How to Choose an Engagement Ring
24.02.2026 · updated 31.08.2026 · Rauno Oidram
Buying an engagement ring is five decisions, in the right order: how much to spend, which stone type, how large a stone, which design, and when to order. In Estonia a handmade ring with a lab-grown diamond typically costs €1,200–4,000, with a natural diamond €10,000–20,000. Let's walk all five.
1. Budget — without other people's rules
"Three months' salary" is a 1930s ad campaign, not a law. The right budget is the amount that causes no stress and no debt. The same design can be made at very different price points: stone size and type are the main levers. Decide your range before you shop — it keeps the choice clear.
2. Stone type: lab or natural
A lab-grown diamond is chemically identical to a natural one and costs a fraction at the same size — which is why most of our clients choose lab. A natural diamond is a rarity that holds value better. Read the honest comparison — we sell both, so we have no reason to flatter either.
3. Stone size: cut before carat
The eye sees spread and sparkle, not weight. A well-cut 0.7 carat outshines a poorly cut full carat. See the size comparison at true scale on your own screen before you anchor on a number.
4. Design: her style, not the catalogue
Look at the jewellery she already wears: yellow or white metal? Delicate or bold? A classic solitaire almost always works — that is why it is the classic. When in doubt, the design guide and a consultation exist for exactly this.
5. Timing: six weeks of slack
A handmade ring takes 3–4 weeks, plus sizing and delivery. If the proposal date is set, use the planner — it names your exact order-by week.
Read next: Where to start · Diamonds and the 4Cs: How to Choose the Right Stone · Engagement ring design and metals: choosing the form that suits her hand
Frequently asked
How much does an engagement ring cost in Estonia?
A handmade ring with a lab-grown diamond typically costs €1,200–4,000; with a natural diamond €10,000–20,000. Stone type and size set most of the price.
Do I have to spend three months' salary?
No. That "rule" was invented by a 1930s ad campaign. The right budget is whatever causes no stress — an equally beautiful ring exists at very different price points.
Where do I even start?
With budget and stone type — those two decisions shape everything else. Once they are set, design and size become enjoyable choices instead of stress.
Rauno Oidram — goldsmith, Keefirivunts
Designs the Keefirivunts rings and personally chooses every stone.
