It’s pretty incredible that I’ve been making jewelry for almost 10 years now. Through sleepless nights and countless hours chasing tiny details, I’ve put a lot of heart and dedication into every piece—so that each one would be special and meaningful.
At the same time, the price of gold has made a wild leap as well, and by today (February 24, 2026) it has reached a level that would have been hard to imagine 10 years ago.
Quick Summary
The price of gold in euros has multiplied over the last 10+ years.
I’ve tried to slow down price increases and have absorbed part of the rising costs myself, but with the current price rally, changes are unavoidable.
If you already have a ring in mind, then honestly, right now is one of the best times to place your order.
Gold price: then and now
When I started making jewelry, the price of gold per ounce in euros was very different.
A quick reference point:
In 2014, the price of gold per ounce in euros was most often around €930–€975
Today (24.02.2026), the price of gold in Europe is approximately €4,390 / oz (24K).
That’s a huge jump. And gold isn’t the only thing—other costs (labor, energy, supply chain, tools, services) have also risen steadily.
Why does this affect the pricing of engagement rings and gold rings?
Keefirivunts jewelry is made here in Estonia—from design to finishing. It doesn’t come from a production line, and it’s not cheap mass manufacturing. It’s handcraft, where:
materials have a real market price (and it changes quickly),
the work is precise and time-consuming,
and I have no intention of cutting corners on quality.
For years I’ve tried to hold back price increases and absorbed rising costs myself—material costs and wages. But with today’s prices, the honest answer is: a price increase is inevitable.
What’s next? (Pricing changes)
The reality is that due to rising material and other costs—and my unwavering commitment to quality—there will be changes to pricing in the new year.
How much exactly? It’s impossible to lock it 100% today, because material prices keep moving.
But the direction is clear: with today’s input costs, keeping the old pricing is not realistic.
I know this can feel discouraging—and I truly understand that. That’s exactly why I wanted to give a heads-up early. If you’ve been eyeing a ring or thinking about ordering, now is a good time to finalize your order. This isn’t a sales trick—just an honest description of the situation.
Why is a handcrafted piece worth it?
A handmade piece of jewelry isn’t just an accessory. It’s:
quality that lasts,
details that stand out,
a symbol that carries a story and meaning.
Thank you for being part of this journey and for supporting a small Estonian brand that believes things should be done properly—even when it’s not always the easiest or cheapest path.
If you have questions or want to talk through your choice, feel free to reach out.